Full Color Printing Company

 

Putting Power Words in Business Cards

These days, a small business needs every ounce of marketing muscle they can get. Business cards are a great weapon for an entrepreneur to have when competing for customers.

You have designed your business cards using all the right techniques and it looks incredible. Now that you've got the attention of the holder, are your words appealing to them?

This is often an overlooked marketing essential: What your business card says.

Take your business card out and have a good look at it. What words do you use to describe your business, your products or your services?

The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.

Give people a reason to call:

  • The ____ that works as hard as you do
  • ____ doesn't have to be expensive
  • Not just another ____
  • The ____ advantage
  • The best-kept secret in ____
  • Don't get stuck with...
  • How our ____ stacks up
  • Can you afford not to...?
  • An investment in your future

Next, give the holder a bottom line that is irresistible:

  • Save up to ____ %
  • Huge discounts
  • Receive a ____% discount when you present this card
  • Visit our website for special rebates and coupons
  • Don't pay more for ____
  • Present this card at our showroom and receive a free ____
  • Call us for a special offer for first time customers

Finally, include a closing statement that will motivate the holder to respond:

  • Why settle for ____ when you can have ____
  • A rewarding ____ awaits you
  • You owe it to yourself to ____
  • Seeing is believing
  • You'll be glad you did
  • ... and that's a promise!
  • Put our ideas to work for you
  • We'd like to hear from you
  • Call us today to schedule an appointment
  • Looking forward to hearing from you

Start ordering business cards>>

 

© 2006 Full Color Printing Company. All Rights Reserved.