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Six Steps to a Stupendous Business Card
- Make sure your card says something about you. There are a lot of boring business cards out there. Why? Probably because someone started a business, and "Get business cards" was one of the items on their "to-do" list. But don't just do it (apologies to Nike)--put some thought into it. Make it unique, creative, and indicative of the special qualities you bring to your business.
- Make important information easy to find. Don't bury your phone number in a cluster of print. Make it stand out.
- This may sound like common sense, but make sure it's clear what you actually do. I stopped at my local Chamber of Commerce this week to pick up some business cards. Let me give you some sample business names, and see if you can guess what these people do:
* Your One Stop Shop
* The Branches
* ImageLoop
* Go Forth Enterprises
Don't make it hard for people to do business with you!
- Emphasize the benefits of doing business with you. Whether it's in a tag line under your business name or in a list, make sure you tell prospective customers what they'll get from doing business with you.
* Features=qualities of your product or service
* Benefits=what those features mean to your client
- Don't put too much information on your business card: Include your web site address and e-mail address on your card. This should always be included--just like your phone number.
- Pass out your card! Try this: Hand a card to everyone you speak to tomorrow--tellers, cashiers, servers. You'll be amazed how many people that is! Also, include a couple in the envelope each time you pay bills or send invoices or thank you notes to clients. Leave them on bulletin boards in cafes and Laundromats. Leave them everywhere!
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